Masamaki: The Ramen Before the Slayer

What if your favorite ramen spot entered the Demon Slayer universe?

When the new Demon Slayer movie premiered, Haiku Ramen, a pop Japanese ramen house, wanted to do more than join the moment it wanted to become part of the story.

Haiku’s soul lives in its kitsune, the mystical fox spirit from Japanese folklore, a creature that moves between worlds. We imagined what would happen if this fox stepped into the Demon Slayer universe: sword in hand, aura ignited, ready for battle.

With only a few days to make it real, the team combined an agile production workflow with real-time technology and cinematic storytelling techniques to bring the vision to life. The piece premiered on the big screen right before the movie, surprising audiences who suddenly saw their local ramen hero fighting within their favorite anime world.

What began as a time-pressed idea became a love letter to fan culture, a fusion of Japanese folklore, local creativity, and pop devotion that made every otaku in the theater feel part of the story.