For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell her that she’s also “kind and clever” or “strong and creative,” we can accidentally send the message that how she looks is the only thing that defines her worth. Dove has launched a new campaign for International Day of The Girl (October 11th), a global call to #ChangeTheCompliment and rethink how we talk to, and about, young girls. It was developed by Zulu Alpha Kilo’s New York and Toronto offices.
