GamCare: Grip of Gambling

​Common People Films UK rostered director Max Millies has directed the latest campaign for GamCare, the UK’s free helpline for people experiencing gambling-related harm. The hero 30-second film, along with three shorter 15-second companion spots, uses striking metaphorical visual storytelling to portray the intense emotions that accompany gambling addiction - from feeling trapped and tangled to being stuck in destructive cycles.