Voraz: Devour without guilt

75% of women over 60 stop masturbating.

So, for Senior Month, the Peruvian potato chip brand Voraz, known for its bold and irreverent tone of communication, decided not to stay silent.

Through suggestive yet refined and carefully crafted photographs taken by acclaimed photographer Alex Freundt, the brand uses its open chip bags, along with the models’ fingers and facial expressions, to simulate masturbation at the moment of climax.

A more-than-provocative idea for a highly conservative country like Peru — one that contributes to breaking taboos surrounding femininity and age.