Print ad: GRUMPY DAD CO.: BETTER RUN

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Every Halloween, monsters hunt. They chase, they haunt, they always win. But this time, we turned the story around.
Better Run is a Halloween campaign created for Grumpy Dad, a lifestyle brand that celebrates strong, unapologetic men who live with humor, attitude, and purpose. The concept reimagines fear from a new perspective, where the creatures that usually hunt are now the ones running away.
Through a series of cinematic illustrations, the campaign pays tribute to the visual language of classic horror, blending bold composition, minimalist design, and hand-crafted artistry reminiscent of vintage movie posters. Each piece captures the calm intensity of the Grumpy Dad persona, turning the familiar symbols of terror into a tongue-in-cheek statement about confidence and control.
This was never about violence. It was about attitude. About the strength and irony of modern fatherhood. Better Run transforms fear into empowerment, reminding us that sometimes the scariest thing in the house