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FanDuel Casino Rewards Club: Calling All Thrillionaires
A road that leads to a swirling purple vortex. A never-ending tandem bike. And the catchiest song of the year so far. This dream – or nightmare – like chaos marks Orchard Creative’s latest turn for FanDuel Casino. Promoting the FanDuel Casino Rewards Club, the campaign – directed by Andreas Nilsson through Biscuit – steps outside of category norms and into a vast open space that’s perfectly suited for the world’s longest tandem bike. Ridden by straightfaced Rewards Club die-hards, the spot, fronted by an original song written by Orchard creative director Conor Dooley, touts the benefits of joining the Rewards community, featuring everything from birthday perks and weekly bonuses, to rewards that start on day one. It’s an epic-scale call-to-arms for thrillionaires everywhere, with no man left behind as a hitchhiker clamours to find his space on the bike. The spot, titled 'Calling All Thrillionaires' even features an impromptu saxophone solo, aligning with the agency’s commitment to making the film truly “unforgettable”.
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