Bavaria: In Colombia, We Jingle Beers

In Colombia, December doesn’t sound like “Jingle Bells.”
It sounds like laughter around a sancocho, domino matches on warm afternoons, and the joyful jingle of beers shared among friends.

To celebrate the most Colombian season of the year, Bavaria and Zelva Agency turned our everyday December traditions into a colorful anthem of moderation — reminding everyone that celebrating responsibly doesn’t mean partying less, it means making the good times last longer.

The campaign came to life through TV, radio, digital, and bar activations, bringing the spirit of a truly Colombian Christmas to every corner of the country with experiences and messages made to be felt — and shared — responsibly.