Outdoor ad: Strings & Things Munch Mix: Munch Mix 4

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A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product.

The creative shows the gang of cheese cube characters by Bloom Design brought to life through lively illustrations by Portuguese artist Ricardo Bessa, who has worked with the BBC and Dungeons & Dragons. The mischievous, cheesy characters set the playful tone for the campaign, appearing in scenes where they play games like hide-and-seek and basketball, and cling to their snacks as they ride a zipwire. The work highlights the product’s unique stacking and mixing combinations, encouraging consumers to get creative with their snacks. Animated versions of the posters will also feature across DOOH sites, delivering a joyful reminder that fun and goodness can go hand in hand.

BMB’s Strings & Things Munch Mix campaign will run on OOH and digital OOH around the UK. Media planning and buying is by Goodstuff. The activity runs through until 16 November 2025.