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Ikea: The Kiss
Ikea, in collaboration with Stockholm-based agency Åkestam Holst, has launched a new campaign under its “Wherever Life Goes” platform that cleverly highlights its products without showing them. The series of five short films captures life’s turning points — from new love to moving out or welcoming a baby — using only Ikea’s iconic price tags to suggest the items people might soon need. Through this minimalist yet emotionally resonant storytelling, the campaign underscores how Ikea supports every stage of life’s journey.
Content Creatives: Mirjana Stanisic, Mira Ekman |
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