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Fondation 30 Millions d'Amis: Day After Day
As cases of animal cruelty continue to rise in France, the 30 Millions d’Amis Foundation is drawing attention to a lesser-known but deeply troubling phenomenon: recidivism. Following a conviction for animal abuse, field observations by the Foundation show that offenders often reoffend — harming yet another pet. Many ones also remain exposed to their former abusers, while far too many complaints are still dismissed without further action. Faced with this alarming reality, the Foundation is calling for the introduction of a license to own a pet, to prevent any form of reoffending and to ensure lasting protection for animals. To raise awareness of this critical issue, the 30 Millions d’Amis Foundation is unveiling a new film, created in collaboration with the agency Altmann+Partners. Directed by Benjamin Parent (production: Frenzy), this two-minute film addresses the issue of recidivism through a powerful narrative twist: it follows a man mistreating his dog — only for the viewer to discover that it wasn’t just one dog, but several, all victims of the same abuser.
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