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Top 6: November 5th 2025
Interactive
PSA: New York City Merit Badges
Top 6: November 5th 2025
There’s an old Fran Lebowitz joke about how it’s so hard to live in New York that simply surviving it can give you a well-earned superiority complex. Which is why Zulu Alpha Kilo New York is celebrating the quirks and chaos of life in the five boroughs with a new initiative designed to get New Yorkers voting. The indie agency has unveiled a limited-edition collection of 25 iron-on ‘New York City Merit Badges’, each commemorating a rite of passage unique to the city – from crying publicly on the subway to lugging a couch up five flights of stairs, avoiding SantaCon and the drip from an A/C unit above you, or even puking out of a moving cab, the badges capture the hyper-specific trials and triumphs of everyday New York life. With all proceeds supporting non-partisan voter engagement organisation GoVoteNYC, the campaign turns civic participation into a show of pride.
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