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Heineken: The OfficeTop 6 this week
A third of UK workers have seen changes in their working patterns to spend more time at their offices in the past six months, and Heineken has set out its stall: it wants more Brits in office meetings, but with a twist. The beer brand has launched a new campaign, brought to life by creative agency LePub, renaming pubs across the UK to ‘The Office’ to spotlight the silver lining of being back at your desk - the bit that comes right after. Whether it’s the commute, the unspoken rule of needing to make everyone a cup of coffee, or simply the need to put something smart on, we’ve all had our fair share of gripes with heading back to the office. But one thing’s been overlooked in the years-long debate - and that’s the value of catching up with colleagues to socialise after work.
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