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Itaú: Itaú: Real Monsters - Clown

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On Halloween, monsters come out.
Some for fun. Some for candy.

But the real ones don’t wait until October.
In Colombia, digital fraud is a year round threat.
In 2024 alone, over 36 billion pesos were stolen. The country ranked fourth in the region for cyberattacks.
So this year, instead of chasing ghosts and witches, Itaú exposed the real monsters.
The ones hiding behind fake emails, suspicious links and cloned profiles.
This Halloween, Itaú helped Colombians unmask fraud
and keep fear where it belongs.
In the costumes, not their accounts.
Credits
  • Executive Creative Director
    Alma Manrique
  • Creative Director
  • Art Director
  • Art Director
  • Copywriter
  • Copywriter
  • Account Director
    Gaston Potasz
  • Account Director

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