Honda: Chullachaqui

In October, while the world celebrates fear with masks and costumes, in Peru, fear runs deeper.
Here, legends aren’t just stories… they’re warnings.
Tales that still breathe between rivers and rainforest, where a single malfunction can awaken what should have never returned.
Out in the fields, farmers rely on their tools to keep moving forward.
But when those tools are counterfeit or poor quality, the work doesn’t just stop — everything is put at risk.
In places where nature sets its own rules, a machine that fails can be the difference between progress… and being left at the mercy of what lurks beyond.
That’s why “Monstrous Failures” brings three Amazonian myths —the Chullachaqui, the Yacumama, and the Yashingo— back to life, warning of what happens when you trust the cheap.
A campaign that blends Peruvian folklore with the power of Honda Power Products, reminding everyone that in the most extreme terrains, quality isn’t a luxury… it’s protection.