RunTour: Halloween04

RunTour hosts numerous events across the country throughout the year, attracting thousands of participants who sign up to run for a variety of reasons. Today, we’re adding one more reason to the list: Zombies.
If horror movies taught us anything, it’s this: when things get scary, you run.

If advertising taught me anything, it’s this: when you see an opportunity to promote a brand, you jump on it.

So here's our Halloween campaign for RunTour.