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Web Film/Experiential
X by Long White: The Sugar Liquidation Sale
I'm Gary. You might know me as the ninth runner-up in Central Auckland’s Salesman of the Year Awards, 2004. I’m also the guy who sells sugar. Steady hours, sweet perks, it’s a pretty good gig. Well, it was until the Long White marketing team strolled in all excited, saying the delicious new RTD was “going to be zero sugar.” Zero. Sugar. Good for them. Meanwhile, I’m here knee-deep in unused sugar, trying to keep the ants off the forklift while I figure out what to do with it. I tried mixing it into my coffee, then my cereal, then my compost. Nothing made a dent. So I decided to take matters into my own sticky hands with the Sugar Liquidation Sale. The clearance event powered entirely by panic and desperation. Everything must go. Bagged sugar, boxed sugar, sculpted sugar, mystery sugar. Sugar in all shapes and forms. If something can be made out of sugar, I’ll sell it. Buy a bag, will you? You’ll help a grown man sleep better tonight.
P.S. Yes, the RTD tastes good. P.P.S. Yes, you should buy it at your local liquor store. But please take my sugar first. X BY LONG WHITE THAT'S UNXPECTED
Production Company: Reel Factory Related |
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