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Web Film/Experiential
American Family Insurance: Legacy
For more than a decade, American Family Insurance has been bucking the category trend of employing humor, gimmicks and assorted other advertising tropes in favor of demonstrating that American Family understands the role that insurance plays in helping people to feel safe and protected so they can realize their dreams. Now the brand is looking to further deepen these ties with the launch of a new branded entertainment content series. Called “Dream Fearlessly,” the five-episode series was developed by indie agency Elite Media and tells a generational narrative that demonstrates how American Family Insurance can be a trusted partner for both today’s realities and tomorrow’s ambitions. It shows how when we dream, we do not just dream for ourselves–we dream for everyone who comes next. Beginning November 17, audiences will be introduced to the “Dream Fearlessly Series” through trailers across paid social and OLV, which drive them to view the full series on Youtube.
Client: American Family Insurance Related |
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