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Top 6: November 26th 2025
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Tokyo 2025 Deaflympics: Cheer SignsTop 6: November 26th 2025
When the Tokyo 2025 Deaflympics opens on, cheering will take on a new form—one brought to life through a collaborative project between the Tokyo Metropolitan Government, NHK Enterprises, NHK Global Media Services, 5005 Inc., and TBWA HAKUHODO. Rooted in human-centred design, 'Cheer Signs' invites audiences to communicate through rhythm, gesture, and emotion—bridging the gap between hearing and deaf communities. By transforming applause into motion, the project challenges how we understand communication itself, opening new possibilities for inclusive expression on a global stage. Developed to coincide with the 100th anniversary of the Deaflympics, 'Cheer Signs' was born from a simple yet powerful idea: that cheering should be inclusive of everyone, whether they hear or not. Rooted in Japanese Sign Language and shaped by the sensory perspective of those who “see the world through their eyes,” it invites all spectators to express encouragement through motion and emotion. The system introduces three signature gestures—'Go!', 'You Can Do It!', and 'Grab the medal!'—each inspired by sign language expressions of applause. Together, they form a new design language of empathy, where energy replaces sound, and connection transcends hearing.
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