Crayola: Blue Christmas

When Elvis Presley sang about a ‘Blue Christmas’, it centred around feelings of sadness and loneliness at what is meant to be the most wonderful time of the year. However, this year, Crayola has taken the notion of ‘Blue Christmas’ and made it something to celebrate, launching a holiday campaign that revolves around creativity, connection and making lasting memories. Developed in partnership by Dentsu Creative and dentsu X, with direction from Ashkan Memarian through Sibling Rivalry, the heartwarming campaign follows a little girl, Zoe, and her efforts to get the whole family feeling the festive spirit.