 |
Interactive-image
Xbox / Sky Sports: Missing Managers Ep 1 - Transfers
Xbox, Sky Sports and Football Manager has launched ‘Missing Managers’, an integrated campaign created with McCann London, that uses the power of gaming to help close the gender gap in coaching. The campaign marks the launch of Football Manager 26 on Xbox Game Pass, the first edition of the franchise to integrate the women’s game. While women’s football continues to grow at record pace, less than 9% of professional football managers in the UK are women and in 2024, only 21 women held a UEFA Pro License coaching qualification. Missing Managers brings together three partners — Xbox, Football Manager and Sky Sports — to address that imbalance, transforming in-game success into tangible real-world managerial opportunities. The campaign builds on the award-winning Xbox Everyday Tactician model, expanding from one gamer-turned-coach into a structured pathway that empowers aspiring female managers at scale. Female players are invited to prove their skills by completing an in-game challenge in FM26 at www.footballmanager.com/xbox-missing-managers. Successful applicants will qualify for fully-funded professional coaching courses delivered in partnership with The Powerhouse Project — gaining real UEFA qualifications and top-level work experience at Barclays Women’s Super League (WSL) clubs.
Agency / McCann London Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
