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Icelandair: Expedition IcelandTop 6 this week
Icelandair has launched a social media campaign that takes a toneu in cheek look at whether Iceland is a “real” country as opposed to AI-generated. The “Expedition Iceland” campaign was developed by social-first agency Kubbco in partnership with Icelandic agency Hvíta húsið. The two-minute film follows an online conspiracy theorist who doesn’t believe that Iceland is real, and confidently shares his views with his followers. Because how could its spectacular landscape with volcanoes, hot springs, lava fields, geysers, Northern lights, and puffins possibly be real? His sister, who is confident in her knowledge that Iceland is indeed real, tries to prove it to him by taking him there. Informing her brother and a quirky third character that Iceland has an airline, her brother replies sarcastically: “Great, is it called ‘Icelandair’?”
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