International Day for the Elimination of Violence Against Women: He’s Not Truly Apologising

In abusive relationships, a gift is rarely just a gift.
It becomes a tool, a way to reset the fear, disguise control as affection, and reopen the cycle of violence.
In this poster, the long, narrow cut-out inside the jewelry box deliberately echoes the shape of a knife slot, turning what appears to be an elegant romantic gesture into something far more threatening. The present doesn’t symbolize love; it signals the next wound emotional or physical.

By placing a “romantic” object inside packaging that visually resembles a blade, the poster exposes the chilling truth behind manipulative make-up gifts.

Headline:
“He’s not truly apologising.
He’s just investing in the next blow.”

Created as a self-initiated project for the International Day for the Elimination of Violence Against Women.