The Department of Transport: THINK! Drugs

As part of the Department for Transport’s road safety campaign, ‘THINK!’, FCB London has unveiled a hard-hitting new ad and creative platform showing the consequences of drug driving. Featuring an online and social film, the campaign shows how one decision can have devastating consequences for your life. The film begins in the car, with a young man in the driver’s seat. The seat transforms into a seat of consequences: the aftermath of the car crash, a medical examination in the police station, a courtroom dock as he’s sentenced, alone in his prison cell. The rotating camera technique puts the driving seat at the centre of the action. One seat, one bad decision, many consequences.