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Samsung: Father's Day
Samsung Thailand has taken an unexpectedly understated approach to this year’s National Father’s Day, releasing an emotional new film that has quickly struck a chord across Thai social media. Created by Thai boutique creative agency Choojai & Friends and directed by Teerapol Suneta of Suneta House Bangkok, the film avoids the usual product-driven messaging. Instead, it focuses squarely on the unseen weight many fathers carry and the simple encouragement that keeps them going. The campaign paints a cinematic, almost poetic portrait of fatigue, disappointment and perseverance. Through carefully crafted visuals and an original song, the story unfolds without a single line of dialogue. The quiet approach has amplified the emotional resonance, with viewers praising its authenticity and sharing it widely across platforms. The message from the film is while fathers often shoulder hardships silently, what sustains them most is love and understanding from their families.
Account Manager : Naruporn Kalayanalarp Related |
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