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Publicis Groupe: New Year. New Century. New Wishes.Top 6 this week
Publicis Groupe has launched its annual ‘Wishes’ film, marking a significant milestone as it approaches its 100th anniversary in 2026. The film titled ‘A Lion Never Gives Up’, highlights a century of transformation – from the company’s beginnings as a creative hot shop in Montmartre in 1926 to its evolution into one of the industry’s largest holding companies. Created by Publicis Conseil, the agency founded by Marcel Bleustein Blanchet, the film blends live action with extensive AI production, drawing on the Groupe’s proprietary platforms and tools. The result is a hybrid piece that revisits key moments from Publicis’ past, including the wars, fires, economic downturns, technological shifts and global pandemic that have shaped the business over the last hundred years. Approximately a quarter of the film consists of newly shot live action footage, while the remainder has been generated using GenAI 2D and 3D imaging. Publicis’ archives played a central role, with more than 4,500 visual assets sourced, managed and catalogued to inform 150 individual shots. The hybrid production approach also enabled a reinvented editing process, with each shot able to be regenerated from scratch at any time. The launch coincides with a broader retrospective on Publicis’ century-long journey, including an exclusive documentary (featured below) featuring Elizabeth Badinter, Maurice Lévy and Arthur Sadoun.
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