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Victim Services Toronto: Least Listened To
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In light of The National Day of Remembrance and Action on Violence against Women, Victim Services Toronto (VST) and Sid Lee unveil 'Least Listened To,' a culture-driven integrated media campaign inspired by the viral Spotify Wrapped to amplify the realities of sexual assault survivors in Toronto and across Canada. The campaign launches at a time of year when the world celebrates and shares their most-listened to – from songs and podcasts and artists – to emphasise the voices that remain the least-listened to. Its creative assets leverage the familiar look and feel of the widely shared Spotify Wrapped lists, instead revealing powerful statistics about sexual assault to shine a light on the stigma that leaves survivors feeling disregarded and doubted.
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