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Telstra: Ultimate Drumroll
Telstra working with +61 and Bear Meets Eagle On Fire, has launched a single-shot brand film to introduce the iPhone 17 Pro. The spot features a perfectly timed, flowing drumroll built from hundreds of percussive instruments, all choreographed to hit the right beat both visually and musically. A custom system allowed each component to move in sync with the rhythm while still feeling organic, resulting in a seamless single-shot sequence that showcases the iPhone 17 Pro in cinematic style. Production was handled by EXIT Films, Ruffian LLC, and Merman, with post-production and visual effects completed by Blockhead Studios. The film’s continuous one-shot format required careful planning of camera movement, instrument arrangement, and timing to ensure the drumroll and visual elements aligned seamlessly.
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