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Outdoor
Pizza Pizza: They Should’ve Ordered The LRT from Us
Pizza Pizza has giving Toronto a taste of punctuality with its 'on-time or free' delivery guarantee by contrasting itself to the Eglinton LRT, a project that’s anything but on time. Zulu Alpha Kilo deployed a digital billboard to highlight the pizza brand's commitment to delivering on-time by driving along the still-unopened, long-delayed LRT route, stopping at construction sites and TTC stations with a cheeky message, “They Should’ve Ordered The LRT from Us.” The creative playfully pokes fun at the ongoing delays while reinforcing Pizza Pizza’s belief that Everyone Deserves Pizza, delivered when they need it, not whenever your order finally rolls in.
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