Makro: The People Contract, 1

"The People Contract" is Makro’s commitment to stand beside small restaurant owners during a tough economic moment , not as a seller, but as a partner. Instead of starting with a traditional brand message, Makro chose to begin with action, putting real support behind the idea.

For the first act, Makro handed over its billboards across Bangkok to local restaurants. Each site was redesigned as a hyper-local food guide, spotlighting real restaurants located around the billboard and directing people to nearby small food operators.

No Makro ads. No product selling. Just visibility for local restaurants.