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Boston Pizza: Take a Holi-Break

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Boston Pizza is kicking off the holidays by unveiling Pizza Gravy—a first-ever BP product creation that transforms boring, repetitive turkey into festive pizza merriment. Blending the richness of classic gravy with Boston Pizza’s signature pizza sauce, Pizza Gravy is designed to rescue dry turkey and break up the predictable holiday spread. Because while not everyone loves holiday food… everyone does love pizza. The launch headlines Take a Holi-Break, a new national campaign built on the insight that while the holidays may be branded as “the most wonderful time of the year,” they’re also a season of social overload, turkey fatigue, and festive burnout.
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Client

President of Marketing: Peter Blackwell

Vice President of Marketing: James Kawalecki

Director of Marketing: Niels van Oyen

Marketing Manager: Sean Megna

Associate Marketing Manager: Tonia Osei-Bonsu

Agency

Senior Vice President, Strategy: Ian Barr

Group Account Director: Heather Mirynech

Account Executive: Sierra Haddleton

PR: Heads + Tales

Katie Muir - Co-founder & Co-CEO

Lauren Orlando - Vice President

Andrea Chick - Associate Director

Madison Gerrie - Account Manager

Sophia Ntentes - Senior Account Executive

Sharmaine Ehi-Akatue - Account Executive

Media Agency: UM Canada

Michelle Arksey- Senior Director, Connections Planning

Quinn Harris - Manager, Connections Planning

Sam Tanenbau - Media Assistant

Production

Executive Producer/Line Producer: Jessica Clarke

Production Manager: Alison Henthorn

Production Assistant: Samantha Pearson

Food Stylist: Jason Skrobar

Art Dept: Ella Webber

Post Production: Combo Bravo

Executive Producer: Connor Illsley

Editor: Alison Beland

Animation Studio: Pomelo

Founder / Executive Creative Director: Jason Agar

Animation & VFX: Zak Tatham

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