The government has recognised violence against women and girls (VAWG) as a national emergency. In the last year alone, one in every eight women was a victim of domestic abuse, sexual assault or stalking, with abuse among teenagers in relationships reaching troubling levels. In response, the Home Office has worked with FCB London and WPP Media’s Wavemaker team on a new phase of its ENOUGH campaign, to drive recognition and challenge abusive behaviours that have become concerningly normalised.
