TV ad: Pizza Pops: Karate Chop

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Cossette Communications Toronto will tell you Pizza Pops are loaded. And as the director Scott Corbett explains: When I read the first script with a distraught boy cradling the head of a robot in his lap as it sputters its last words, I immediately called my EP and asked her what we had to do to get the job. Designing and building the robot was fun but challenging. We wanted it to have a personality and a vintage, built-from-found-objects feel. The kind a kid might build today with a nod to that era. To see it perform and interact with our actor on the set was kinda trippy and surreal. And of course whenever you shoot with animals or robots, there's always some trepidation about whether they will do what you need them to do on the day of the shoot. Fortunately for us, they did. Although the robot did get a bit temperamental at one point.