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Plus Size Denim: Elephant

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Indian women of plus sizes tend to hide behind the layers of traditional clothes, like sarees or kurta and salwars. The task for JWT India was to mirror their inner grace and beauty and hence give them the confidence to adopt denim as their second skin. In India, many famous poets have used the word 'gaja gamini' (majestic- like an elephant's walk) to praise the beauty of a woman.

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