Radio ad: Israel Aids Task Force: Doubt

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The objective for Shalmor Avnon Amichay/Y&R Tel Aviv was to mark the "International Aids Day", increase awareness to the dangers of unprotected sex and have more people get HIV tested. Concept: Radio EVENT
Every time you have unprotected sex a nagging little doubt is born. The kind you just can't get rid of… For the first time ever, we joined all of the country's 20 radio stations to simultaneously broadcast the same spot. It was broadcasted at 7:59 in the morning, the highest rating time of the day.
The spot presented a character called "the little doubt" that is born out of unprotected sex. The doubt nagged listeners to switch radio stations. But no matter how many stations they switched, they could not escape the doubt.