TV ad: Nike: Show Your 5

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The Mill and Wieden & Kennedy London have teamed up to create Nike’s biggest UK ad campaign in a decade. Directed by Walter Stern the four spots entitled ‘Show Your 5’ – 1 x 90 seconds, 1 x 60 seconds and 2 x 30 seconds – feature a 5-a-side football match between some of the sport’s biggest stars and youngsters from inner city areas to launch a nationwide football tournament called ‘Show Your 5'.
Refereed by Rio Ferdinand we watch as Wayne Rooney, Joe Cole and Fernando Torres take on the kids in an urban caged pitch in Manchester for a nail-biting match. Set to The View's song, Wasteland, the ad features a combination of live action, CCTV and mobile phone footage.