Print ad: Volkswagen: Skeleton

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This poster / print ad was made in celebration of Volkswagen's outstanding results in this year's Dakar Rally, achieving first and second place overall. It took place in Argentina and Chile this year, notably through the gruelling dry landscape of the Atacama Desert, which served as the 'setting' for this ad from Ogilvy Cape Town. The skeleton-reminiscent car remains were created by Amicollective.