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LeasePlan: Reincarnation Campaign
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The Surgery Australia has just completed a new campaign for vehicle leasing company LeasePlan, to consolidate their positioning as a leader able to withstand tough times. It chronicles the lonely life of Otto, a humble baked bean can who was once an important company car, however had to be ‘let go’ due to the economic downturn. The campaign launched on March 26, and will be followed by print and online.
Composer – Jonathan Dreyfus Related |
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