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Impulse: STARES


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"Stares" is the new commercial by Impulse that Unilever put on air for the launch of a new exclusive fragrance: Romantic Spark.The agency, ponce buenos aires, developed this integral campaign; which’s spot was directed by Lance Acord and produced by Park Pictures and Pioneer Productions.This global project is aired in all the countries where the brand exists.
Other credits

Client: UNILEVER



Brand: IMPULSE



Title: Stares



Length: 45 sec.



Agency: PONCE BUENOS AIRES



General Creative Directors: HERNAN IBARRA/ WALTER AREGGER / HERNAN PONCE



Creative Directors: RICARDO ARMENTANO / ANALIA RIOS



Art director: CHRISTIAN ROSLI



Copy writer: JUAN URE



Client Services Director: VANINA RUDAEFF



Brand Group Director: VICTORIA GARZÓN



Brand Executive: AGUSTINA GARCÍA VEIGA



Responsible for the client: PABLO GAZZERA / ALEJANDRO HELOU/ JULIETA ECHEITA



Agency producer: JOSE SILVA



Production Company: PIONEER PRODUCTIONS / PARK PICTURES



Director: LANCE ACORD



Executive Producer: FLORA FERNANDEZ MARENGO / DINAH RODRIGUEZ



Director of Photography: LANCE ACORD



Musical Score: LEO SUJATOVICH



Sound: LA CASA POST

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