Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Anti Speeding: Grenade

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The Rodney District contains a highway that leads north of Auckland, New Zealand’s largest city. It’s one of the most dangerous roads in New Zealand and has a rising death toll due specifically to speeders. The message: Slow down. Saatchi & Saatchi New Zealand wanted to prove how violent the force in a crash was, so we had an engineer calculate what a head on collision would be equal to in grenades. At 125 kph it is equal to 10 grenades exploding. To demonstrate this we blew up a car, collected the debris, reconstructed it with 1000’s of pieces of string and invited people to see it. Visitors included the Deputy Mayor, head of police and TV3 news (one of New Zealand’s main news station).
Credits Other credits

Agency Account Director: James Polhill

Agency Operations Director: Conan Gorbey

Agency Studio Producer: Heath Davy

Agency Producer: Richard Mayo-Smith

Film Producer: Anna Stuart

Executive Film Producer: James Moore

DOP: Andrew Stroud

Soundtrack: SJD(Mushroom)

Photographer: Troy Goodall

Client: Jacki Dawson

Client: Mike Isle

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news