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Top 6: July 29th 2009

Parissa Wax Strips: Backvertising

Top 6: July 29th 2009
Rethink Communications Vancouver recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.
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Make-up: Pearl Louie

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