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AT&T: Shedding Styles


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AT&T is working with Mary J Blige to help promote its latest selection of phones (like the LG Neon). The idea is that AT&T has a phone for every style. The advertising from BBDO New York & Atlanta breaks this week, and the launch of this commercial has been timed to coincide with the release of Mary J's new single, "The One." The promotion also involves radio advertising, downloadable ring tones, online advertising and more.
Credits Other credits

Account Person: Lianne Sinclair

Director of Photography: Daniel Pearl

BBDO Music Producer: Melissa Chester

Edit House: Beast

Visual Effects House: The Mill

Liscensed Master Song or Composition: The One

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