Sony BRAVIA HDTV: Ping Pong

Aimed at reinforcing Sony as a leader in quality and spurring consumer demand for holiday shopping, Sony Electronics’ new campaign from 180 Los Angeles centers on Sony quality as a key point of differentiation that informs the decision-making process at retail, and ultimately leads consumers to purchase a Sony product. In the spot Ping Pong, Peyton and Justin play ping pong, bantering back and forth while speaking Chinese, while expert Erin Andrews espouses the benefits of a Sony BRAVIA® HDTV.