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Since the government relaxed the legislation, the online betting industry has been flooded with new players, all with similar sounding names. So the Leo Burnett Melbourne job was simply to get the url out there in an irreverent way. It's not often you get such a single minded brief.Prehistoric violence, mystical jockeys, ferret racing, sexy spice racks...shoots don't get much better than this one.
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Client Personnel: Cormac Barry, David Galbally, Brian Mannix

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