Ciba Vision: Say it with your eyes -

A facebook application from Bullseye Digital that targets 13 to 19 year old girls to consider using Ciba Vision Dailies around the integrated campaign thought of: 'Say it with your eyes' the application allowed the user to upload direct from the Facebook page a picture of their eyes which they could tag and comment for instance they could be 'tired, party, or sexy eyes etc. this was then profiled on a mosaic eye in which they could see and share with all their friends.