TV ad: L&P: Leaving Paeroa

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Paeroa is a small, rural town in the middle of New Zealand. It's home to not very much, aside from the country's national fizzy drink Lemon & Paeroa (L&P).Ogilvy Auckland created 'Tourism Paeroa'and launched a campaign to promote Paeroa as a world class tourist destination, rivaling the likes of Paris and New York. We launched with a 30 second TVC, followed by 12 x 3 minute documentary-style online 'webisodes'.