TV ad: GIO: We cover details

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GIO has launched a new, fully integrated campaign which uses a combination of charming animation and poetic language to bring to life the brand proposition 'We Cover Details'. Says Leo Burnett Executive Creative Director Andy Dilallo: "To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters."

Category Finance & insurance
Client GIO
Agency Leo Burnett Australia
Production XYZ Studios
Country Australia
Uploaded 30 October, 2009

Credits

Director
Against All Odds
Executive Creative Director
Andy DiLallo
Executive Creative Director
Jay Benjamin
Art Director
Tim Green
Art Director
Dave Ladd
Copywriter
Gary Dawson
Agency Producer
Adrian Shapiro/Meredyth Judd
Music + Sound Production
Matt Hayward
Account manager
Josh Grace/Eleni Pelose/Annabelle Morris/Ros Strong

Other credits

3D and post services: Milford

Executive producer (XYZ): Hamish McDonald

Executive producer (againstallodds): Josh Thorne

Creative directors: Derek Picken/Niklas Rissler

Producer: Josh Thorne

Production coordinator: Rima Kassar

Post Producer: Johan Gustavsson

VFX Supervisor: John Roxenhed

Animation Supervisor: Jonas Moberg

Project Manager: Martin Widö

Look Development: Daniel Holmgren

3d Artists

Lead: Robert Krupa

Dan Faxe

Jonas Laurell

Hannes Drossel

Stefan Lagerstam

Sebastian Ekman

Gustav Tell

Daniel Bystedt

Veronica Skogberg

Kristian Mårtensson

Animators

Lead: Tommie Löfkvist

Jonas Forsman

Laurent Clermont

Calle Halldin

Kristian Rydberg

Tim Van Hussen

2d Artists

Fredrik Pihl

Sophie Ljunggren

John Wallin

GIO: We cover details

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GIO: We cover details

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