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GIO: We cover details

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GIO has launched a new, fully integrated campaign which uses a combination of charming animation and poetic language to bring to life the brand proposition 'We Cover Details'. Says Leo Burnett Executive Creative Director Andy Dilallo: "To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters."
Credits Other credits

3D and post services: Milford

Executive producer (XYZ): Hamish McDonald

Executive producer (againstallodds): Josh Thorne

Creative directors: Derek Picken/Niklas Rissler

Producer: Josh Thorne

Production coordinator: Rima Kassar

Post Producer: Johan Gustavsson

VFX Supervisor: John Roxenhed

Animation Supervisor: Jonas Moberg

Project Manager: Martin Widö



Look Development: Daniel Holmgren



3d Artists

Lead: Robert Krupa

Dan Faxe

Jonas Laurell

Hannes Drossel

Stefan Lagerstam

Sebastian Ekman

Gustav Tell

Daniel Bystedt

Veronica Skogberg

Kristian Mårtensson



Animators

Lead: Tommie Löfkvist

Jonas Forsman

Laurent Clermont

Calle Halldin

Kristian Rydberg

Tim Van Hussen



2d Artists

Fredrik Pihl

Sophie Ljunggren

John Wallin

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