Print ad: Mountain Goat Beer: Front Page

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

The proposition was Mountain Goat Beer is the craft beer made by obsessive local brewers. The Freelance Melbourne creative had to appeal to an alternative crowd normally skeptical of marketing but that had an appreciation of beer. The brief also called for a lot of cut-through and to push the boundaries of what normally appears in the paper.