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ANZ: Barbara - Know means no

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ANZ launches a new campaign this weekend via M&C Saatchi, Melbourne which will attempt to challenge perceptions that consumers have of banks and exposes some of the frustrations they experience at 'other' banks.

The TV, directed by Paul Middleditch, stars Genevieve Morris, Australian comedian, whose character Barbara the bank manager from Bank World, personifies everything that is
bad about banks.
Credits Other credits

Paul Riley (Head of Retail Product Marketing)

Linda Manos (Senior Manager Brand & Advertising)

Melissa Hendrickson (Senior Manager Marketing Deposits)

Lucy Gribble (Senior Advertising and Integrated Campaigns Manager)

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