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SOLO: Everything but a Ticket
As a sponsor of Football Federation Australia (FFA), SOLO needed a unique consumer promotion to help fans get behind the Socceroos during 'that football competition' whist bringing to life the brands witty, roguish and anti-corporate tone of voice.
BMF created the competition to give Aussie fans the chance to enjoy the best possible experience at the Festival of the Round Ball, and at home, by offering prizes that include literally everything but a ticket.
Media Agency: Carat Melbourne |
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