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Kraft Vegemite Cheesybite: History
Kraft, via JWT Melbourne, has launched Vegemite Cheesybite with a print and TVC campaign communicating the premise that it's Vegemite – but different. Vegemite is an Australian institution. Almost every household has a jar in the cupboard. And the product hasn't changed in over 85 years. Some may think, the Research and Development Department has been sitting on their arses all that time. This ad from JWT Melbourne proves they weren't.
(The spot was originally launched in July last year, at that time asking the Australian public to name the product.)
Hans Zimmer/Front of House (Music + Sound Production) |
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